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Kempt
ADPR 3110 Final Project
Team Members: Elisa Fontanillas, Nolan McGinley,
Anushka Jariwala, Kayla Freeman, Natalie Maurer
Spring 2023
Our final project for ADPR 3110 was to create a multi-media storytelling campaign for the brand of your choice.
We chose Kempt, as it is a unique Athens business that focuses on men's fashion in a unique manner that delineates from typical southern style.
objectives:
The main objective of this campaign was to raise brand awareness and recognition for Kempt by showcasing the store location, brand image, and general style for clothing through a combination of social media, print magazine, and event marketing.
the project:
the book:
MY ROLE:
- Creative Direction, Graphic Design, & Photography
- Project Strategy and Ideation
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